I’m Ruben Avila H, Senior Product Designer specializing in accessibility-first design for native mobile platforms — iOS and Android.
Since 2007, my work has moved from Web Master to Product Designer, with the last several years focused on a specific intersection: WCAG-compliant design under real regulatory stakes, for products where accessibility isn’t a checkbox but a release blocker. I’ve led accessibility on teams spanning autonomous vehicles, national design systems, and health platforms — work where 19 mobile flows or a 14-person team are the unit of scale, not a single screen.
I believe design’s job is to remove friction between people and the things they need — and that simplicity is the hardest thing to design for, not the easiest.
Outside of client work, I’m a CPACC candidate (in progress), I read constantly, and I split time between tennis, hiking, and an artist.