{"id":60,"date":"2019-09-14T20:45:00","date_gmt":"2019-09-14T20:45:00","guid":{"rendered":"https:\/\/rubenavilah.com\/?p=60"},"modified":"2023-07-11T22:51:54","modified_gmt":"2023-07-11T22:51:54","slug":"adidas-app","status":"publish","type":"post","link":"https:\/\/rubenavilah.com\/adidas-app\/","title":{"rendered":"adidas app"},"content":{"rendered":"\n
We simplify and help people to do their work better and faster. The team believe that corporate tools must be entertaining and friendly. We designed an app and the future of the internal processes of adidas app. In just 3 days of a cold September, a team of brave and creative people co-created this adidas app. We turned a meeting room into an adidas store.<\/strong><\/p>\n\n\n\n adidas Latam wanted to design and improve the “look and feel” of their brand guide for franchisees throughout Latin America. Analyzing the documents and looking for the best way to present this information we discovered a surprise. In summary more than 10 chapters<\/strong> of content, 300 interactive presentations<\/strong> in PDF format, and 1,500 pages of content<\/strong>. A complex challenge.<\/p>\n\n\n\n We faced the challenge as a team and began an empathize phase. We interviewed workers from adidas Colombia and adidas stores in Bogota, we visited franchise stores, and attended brand trainings. All of this to understand the business challenges and have an idea of the users of this tool and create around how to solve the challenge.<\/p>\n\n\n\nThe challenge<\/h2>\n\n\n\n